The terms "entrepreneurship" and "innovation" often evoke images of a startup in a garage. But what about the game-changing innovation generated by large, established corporations? Now more than ever, large organizations are focusing on innovation as the key to their growth and prosperity. In some instances, it is critical for their very survival. These companies are investing in systems and processes to accelerate the pace of innovation, but need their people to step up in order to win in a competitive marketplace.
This course addresses the emerging practice of "corporate entrepreneurship," also called "intrapreneurship," broadly defined as the application of entrepreneurial capabilities to the development of new ventures within an existing firm. In 2014 the course was redesigned with enhanced student-experience goals, that would 1) create a more experiential-learning ecosystem, taking students out of the classroom into the realities of the boardroom, 2) curate a unique curriculum through impactful sessions and connections with top executives from multi-national corporations, and 3) consider the entrepreneurial movement as an opportunity and tool to drive innovation and growth in and around large enterprises.
With a unique focus on exploring and learning from real companies with real problems, classes provide highly immersive learning opportunities, putting students right in the middle of the innovation arms race. By working directly with companies, students are able to roll up their sleeves and sample traditional and entrepreneurial innovation techniques from the perspective of impacting corporate strategy, market-facing initiatives, corporate venturing, startup partnering and new product development.
Student teams work with a Sponsoring Partner for the quarter, and are tasked with the creation of innovative ideas around their growth challenge areas, which are presented to the class by the company's executives. Teams are further tasked with targeting, developing, evaluating, vetting and refining their top idea through a concept development process, culminating in a final project deliverable and formal presentation to company's leadership team. Previous KIEI-903 Sponsoring Partners have included McDonald's Corporation, United Healthcare and Procter & Gamble.
In addition to the primary team project, students are also exposed to corporate and entrepreneurial innovation processes at a range of multi-national headquarter and corporate innovation center locations, startups, incubators and accelerators. Many classes are held on site, at KIEI-903 Organization Partner locations, where students interact with management, through thematic discussions, debates and workshops, about the current market opportunities and growth challenges they are pursuing. Organization Partners, where classes have been previously held include United Airlines, Whirlpool, PepsiCo, Accenture, Leo Burnett, Target, AKTA, TechNexus and1871.
All readings will be included in the course pack. Current details and updates about the class experience can be reviewed here.
All Students: KIEI-903-0