Course Details

Competitive Strategy and Industrial Structure
MECN-441-0
1.0 CR
Elective
PASS / NO CREDIT
No
DESCRIPTION
This course studies competitive strategy: interactions between firms in concentrated industries. The focus is on strategies for softening price competition and on how industry fundamentals influence the effectiveness of those various strategies. Topics include product positioning, product proliferation, dynamic aspects of pricing, price discrimination strategies (e.g., coupons and loyalty programs), entry into an industry, and responding to entry attempts. A common theme is that the success or failure of a strategy often depends on how your competitors will respond. As a result, what may be a winning strategy for a monopolist can sometimes backfire in an oligopoly. The course will mix lectures and case studies, as well as both qualitative and quantitative components. Evaluation will be primarily based on homework assignments, exams (a final and a midterm), and a term paper that will be written in teams.
TRACKS
Asset Management Pathway
Economics Major
Management Science Major
Strategy Major
Technology Management Pathway
SCHEDULE SUMMARY
Spring 2024
Summer 2024
Fall 2024
Winter 2025
Spring 2025
CH
EV
CH
EV
CH
EV
CH
EV
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Prerequisites:
All Students: MECN-430-0