This course provides students with a comprehensive framework for formulating and implementing pricing strategies. Notable topics include 1) the design of pricing schemes that segment the market, such as peak-load pricing, product bundling, and nonlinear pricing; 2) vertical pricing problems (transfer pricing, pricing and distribution); 3) legal constraints on pricing; and 4) the use of auctions as a pricing strategy, with a special focus on online ad auctions. We will learn techniques and frameworks that take account the often imprecise and uncertain information to which management has access. We also discuss research methods that can complement managerial judgment and the importance of maintaining consistency with other elements of the marketing mix. The course has a mix of lectures and case discussions. There are several homework assignments and a final exam. The assignments are roughly weekly, both individual and group-based, and involve significant use of Excel. Students will learn to use Solver and simulation tools in Excel.