Course Details

Marketing Management
MKTG-430-0
1.0 CR
Core
PASS / NO CREDIT
No
DESCRIPTION
This course takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels and communication strategies; and the organization's system for planning and controlling its marketing effort.
SCHEDULE SUMMARY
Fall 2022
Winter 2023
Spring 2023
Summer 2023
CH
EV
CH
EV
CH
EV
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Negative Prerequisite:
All Students: MKTGM-430-0