Course Details

Marketing Research and Analytics
MKTG-450-0
1.0 CR
Elective
PASS / NO CREDIT
No
DESCRIPTION

The objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on research design, sampling, data collection, and data analysis to extract the most valuable information. Throughout the course, we examine the proper use of statistical analyses with an emphasis on the interpretation and use of results. Students work individually and in assigned teams to learn appropriate utilization of marketing research techniques to solve business problems. As experiential learning, teams will work on a capstone market research project for a client.

TRACKS
Data Analytics Pathway
Management Science Major
Marketing Major
Technology Management Pathway
SCHEDULE SUMMARY
Spring 2024
Winter 2025
Spring 2025
CH
EV
CH
EV
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)
E&W: (DECS-431-0 OR DECS-435-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)