Course Details

Product Management for Technology Companies: An Entrepreneurial Perspective
MKTG-458-0
Previously Known as KIEI-458-0
1.0 CR
Elective
PASS / NO CREDIT
No
DESCRIPTION
Product Management for Technology Companies provides the conceptual frameworks, tools and hands-on experience to become successful product managers in technology companies. With a holistic and entrepreneurial perspective of product management, the course provides an end-to-end view of all major aspects of product management and product marketing. Topics include product opportunity analysis, product discovery, business model design, agile product development, go-to-market strategy, whole offer design, ecosystem management, product planning and managing products as an ongoing business. This comprehensive approach prepares students for various product-focused roles, including product management, product marketing, product planning and business development. The case studies and assignments in the course are all developed at Kellogg and designed specifically for the course. Assignments include a wireframing assignment, a SaaS economics quantitative assignment and a product roadmapping assignment. The case studies and course content reflect a balance between product management in large technology companies versus smaller technology startup companies.
TRACKS
Marketing Major
Technology Management Pathway
SCHEDULE SUMMARY
Fall 2022
Winter 2023
Spring 2023
CH
EV
CH
EV
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Negative Prerequisite:
All Students: KIEI-458-0 AND KIEI-932-0