Course Details

Intellectual Capital Management
Previously Known as MGMT-441-0
1.0 CR
Yes (may vary by section)
This course addresses the strategic question "How do innovators own and leverage what they build?" The topic is important for professionals who seek to build a difference that makes a difference in the marketplace. The course follows a "lifecycle" approach to the management of ideas and intellectual capital covering the creation and codification of the asset in the form of property (IP), valuation, and leveraging of same into markets for growth. Case studies examine health care, education, software/artificial intelligence, media, food/agriculture, entertainment, finance, consumer durables and other contexts. The "open innovation" option is considered in each context. Guest speakers and case studies include traditionally underrepresented minority founders/executive/inventors/innovators and why/how they practice inclusivity to grow their businesses. There is an individual take home case study (midterm) and group final project.
Diversity, Equity, Inclusion Pathway
Entrepreneurship Pathway
Healthcare Pathway - Product
Strategy Major
Negative Prerequisite:
Full-Time: DECS-440-0 AND DSGN-460-0 AND KIEI-935-5
E&W: KIEI-935-5