Course Details

Intellectual Capital Management
STRT-441-0
Previously Known as MGMT-441-0
1.0 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
This course covers the broad agenda of using intellectual capital for competitive advantage. With globalization, intellectual assets such as human capital, intellectual property, brands and market information have become the dominant proportion of a firm's market capitalization. Through group case studies, in class discussion and lectures, the course follows a "lifecycle" approach to the management of an intellectual asset covering the creation and codification of the asset in the form of intellectual property (IP), valuation, and leveraging of same into markets for growth. Case studies examine contemporary management challenges in software, analytics, food and artificial intelligence, entertainment, finance, health care, consumer durables, consulting and other contexts. The "open innovation" option is considered in each context. There is an individual take home case study (midterm) and group final project. No final exam. NOTE: This course overlaps with DSGN 460 and is NOT RECOMMENDED FOR MMM STUDENTS.
TRACKS
Diversity, Equity, Inclusion Pathway
Entrepreneurship Pathway
Healthcare Pathway - Product
Strategy Major
SCHEDULE SUMMARY
Winter 2023
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Negative Prerequisite:
Full-Time: DECS-440-0 AND DSGN-460-0 AND KIEI-935-5
E&W: KIEI-935-5