This tactical class prepares you to design, implement, and optimize digital marketing spend on Google Ads, Facebook, Instagram and more. On Google, you will learn about structuring campaigns, keyword research, and effective bid strategies. On Facebook, you will learn best practices for creating audiences and launching ads. You will have an opportunity to spend real marketing dollars. No prior experience with digital marketing is required. After completing the course, you will feel confident launching and managing digital marketing campaigns and analyzing the results. You will also gain the ability to provide constructive feedback to marketing agencies. Core Marketing 430 is a pre-requisite unless otherwise approved by the Professor.