Course Details

C Suite and Boardroom Dynamics
MKTG-478-0
Previously Known as MKTG-940-0
1.0 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
This course deals with a wide variety of subjects that are a top priority for Boards of Directors, CEOs and others in the C-Suite. It will expose you to how boards function, what their responsibilities are, and how an effective CEO manages so many diverse roles where financial, legal, social and ethical priorities are constantly in conflict. There are two modules in this class: Module One: Understanding the Boardroom Topics Include: - Roles and Responsibilities of the Board - Corporate Governance - Succession Planning - Activists in the Boardroom - Crisis Management - Corporate Social Responsibility - Diversification and Acquisition - How Great Companies Collapse - Keeping Strategies and Brands Relevant Module Two: You as a CEO - Leadership Skills Designed to build skills in the "gray" areas of management, you will play the role of a decision maker facing conflicting responsibilities, ambiguous standards and ethical conflicts. Topics Include: - Managing Change - Ethical Dilemmas - Human Behavior - Group Dynamics - Negotiation Skills - Conflict Management This course includes a mixture of case discussions, lectures, role-playing and weekly discussion of current events. It deals with several discrete topics holistically with emphasis on the practical realities in the C-Suite and the Boardroom. It is a particularly useful platform of learning for students who wish to understand the "real world" implications of being in the C-Suite. Unlike most classes, the subjects are non-linear and do not necessarily build on each other. There will be a number of guest speakers at the C-level.
TRACKS
Marketing Major
SCHEDULE SUMMARY
Summer 2022
Summer 2023
CH
EV
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Prerequisites:
All Students: (MKTG-430-0 OR MKTGM-430-0)
Negative Prerequisite:
All Students: MKTG-940-0