Course Details

Theory Building in Consumer Behavior Research
MKTG-531-1
1.0 CR
PASS / NO CREDIT
No
DESCRIPTION
The purpose of this course is to acquaint you with the principles of theory building in social science research, to help you distinguish between theory-building research and research with other aims, and to provide you with an opportunity to develop your ability to conceptualize and develop research that builds theory.
PREREQUISITES
None
CONCURRENT
None