Course Details

Methods and Data in Consumer Research
MKTG-531-2
1.0 CR
PASS / NO CREDIT
No
DESCRIPTION
This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.
PREREQUISITES
None