Course Details

Developing Impactful Consumer Research
MKTG-531-3
1.0 CR
PASS / NO CREDIT
No
DESCRIPTION
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).
PREREQUISITES
None