Course Details

Growing Businesses, Growing People
MKTG-935-5
0.5 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
This course offers an actionable framework on how to deliver transformational growth for your business, for yourself, and for your team. The discussion covers how to focus and make choices, foster entrepreneurial leadership, and create a nimble, agile organization. Success is 10 percent strategy and 90 percent execution. This course focuses on execution and making things happen. But, if everything is going well, something is wrong. Failure happens. A key element of discussion is how you, individually, as well as your business, can learn from failure and course-correct. This is a discussion-based course with group projects and no final exam. The course features speakers who are senior leaders in industry.
TRACKS
Marketing Major
PREREQUISITES
Prerequisites:
All Students: (MKTG-430-0 OR MKTGM-430-0)