Course Details

Marketing Consulting Laboratory
MKTG-650-0
Previously Known as MKTG-950-0
1.0 CR
Elective
PASS / NO CREDIT
No
DESCRIPTION
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client, and will be paired with a coach from Kearney Consulting. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, Nissan, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professors relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."

This course may not be dropped less than a week prior to the start of the quarter

Recommended Prerequisite: MKTG-450-0

TRACKS
Growth and Scaling Pathway
Marketing Major
SCHEDULE SUMMARY
Spring 2024
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Prerequisites:
All Students: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0) AND STRT-431-0