The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project. Students will be assigned to a team of 5-6 students and a client. Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, and Uber. During the weekly class meetings, students will work in teams on their project, and will learn from the professor relevant discipline-content that is specifically customized for their individual project. As one student summarized their experience: "This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career."

This course may not be dropped less than a week prior to the start of the quarter

Recommended Prerequisite: MKTG-450-0