With the ever-growing fight for customers' attention, influencer marketing is a way to build brands and drive awareness through to purchase for products and services. But many organizations are not fully unlocking the power of influencers to reach their business goals. This course will teach you how to plan and execute a clear influencer marketing strategy and build effective campaigns. We will learn how to measure influencers' value to companies and learn how influencers create value for themselves. Class sessions are experiential and include a combination of best practice frameworks, in-class exercises, guest speakers, hands on influencer software experience and a project with a local company.