Launching and Scaling Startups is a broad, case-driven survey course that examines what it's like to be in the shoes of an entrepreneurial CEO, launching and scaling a startup in its early stages. It is a highly collaborative course (active student participation is critical!) that explores some of the biggest and most challenging topics facing entrepreneurial CEOs, such as: reducing the risks that are inherent in starting a new business, determining go-to-market and operational strategies to gain customer adoption and deliver a great customer experience, and managing and leading a new venture as it goes through its early growth stages. The course targets not only entrepreneurs who want to start or buy their own businesses, but also entrepreneurially minded students who, in short order, will be seeking to work within scaling startups. The course is also beneficial for "intrepreneurs" who will be innovating inside larger firms. In terms of course deliverables, Launching and Scaling Startups requires students to answer questions on nine cases, six of which are pass-fail and three of which are graded.