Launching and Leading Startups is a broad, case-driven survey course that examines what it's like to be in the shoes of an entrepreneurial CEO. It is a highly collaborative course (active student participation is critical!) that explores some of the biggest and most challenging topics facing entrepreneurial CEOs, such as: reducing the risks that are inherent in starting a new business, determining go-to-market strategies to gain customer adoption, and managing and leading a new venture. The course targets not only entrepreneurs who want to start or buy their own businesses, but also entrepreneurially minded students who, in short order, will be seeking to work within scaling startups. The course is also beneficial for "intrepreneurs" who will be innovating inside larger firms. In terms of course deliverables, Launching and Leading Startups requires students to answer questions on ten cases, six of which are pass-fail and four of which are graded.