Course Details

Startup Branding
ENTR-973-5
Previously Known as KIEI-973-5
0.5 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
There is a big difference between managing an existing brand and launching a new brand. In "Startup Branding," you will learn how to turn ideas into brands, with a specific focus on the importance of early branding decisions in new ventures and brand design execution with limited resources. The course is structured around a multi-week assignment in which student teams will design a new brand for a new venture. Course coverage includes brand strategy, brand design, the brand experience, launching the brand, and leading the brand. The course format is a blend of lecture, exercise, cross-team collaboration and ideation sessions, and guest speakers.
TRACKS
Entrepreneurship Pathway
SCHEDULE SUMMARY
Winter 2023
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
Negative Prerequisite:
All Students: KIEI-973-5