Course Details

Strategy Beyond Markets
PACT-441-0
Previously Known as KPPI-441-0
1.0 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
Many business models are hostage to laws and regulations (Uber, AirBnB, Facebook, fracking, ...). Other business models cater specifically to existing regulations (electric vehicles, e.g.). These laws and regulations represent the "rules of the competitive game." These rules of the game favor some business models over others, but they are not fixed: they are subject to change. Uber, for example, is able to gain a license to operate by changing the rules of the competitive game in a given jurisdiction. The rules of the game also vary significantly across countries. This class will teach you: who makes the rules of the competitive game, whether they can realistically and ethically be changed, and how to know whether the existing rules of the game are favorable to your business model. The analytical framework for beyond-market strategy goes beyond that of traditional competitive strategy. Beyond-market strategy is an emerging discipline which combines elements of competitive strategy, political science, and game theory. The grading is based on in-class group assignments, an individual mid-term exam, and a final group project due before the end of finals week. There is no final exam.
TRACKS
Social Impact Pathway - Innovation
Social Impact Pathway - Policy
Social Impact Pathway- Nonprofit
Strategy Major
SCHEDULE SUMMARY
Spring 2024
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
None
CONCURRENT
None