Course Details

Technology for Analytics: What a CMO Needs to Know
MKTG-930-5
0.5 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
Information technology is inextricably linked with the generation and management of data for use in analytics. The course provides an overview of enterprise and cloud technology building blocks and how they enable data analytics. We also discuss today's typical technology infrastructures for data analytics and where the technology seems to be headed. Finally, we talk about the benefits and costs of different ways to organize a data analytics function as wells as privacy and security considerations around data. The overall goal is to develop an understanding for how information technology decisions affects the performance of Data Analytics in organizations.
TRACKS
Data Analytics Pathway
Marketing Major
Technology Management Pathway
PREREQUISITES
Prerequisites:
All Students: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)