Course Details
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION
The Strategy/Management Practicum is an experiential course designed to give students a realistic virtual immersion in leading and managing a business, along with a set of practical tools and frameworks applied in real business settings. Curriculum will revolve around team participation in an immersive learning platform called Capstone 2.0. Teams will compete by analyzing the market, crafting a strategy, and then executing via a series of key decisions across eight “years†in four functional areas: Research & Development, Production, Marketing/Sales, and Finance. Progress will be measured via a “balanced scorecard†consisting of financial, customer satisfaction, and business process metrics, and results from each round will be discussed and analyzed in class. The simulation will be supplemented with content, discussion, and practical exercises covering strategy, marketing, operations, and finance. Course session will also include early-stage and mid-market investors and business leaders who can speak to decision making and management issues in a very specific way. There will also be a field visit to a local company to lend ground-level perspective, along with senior management Q&A. Final assessment for the course will be a team presentation to a company “board of directors†outlining decision-making strategy and results of the simulation.
PREREQUISITES
None
CONCURRENT
None