Course Details

Designing Scalable Sales Systems
MKTG-960-0
1.0 CR
Elective
PASS / NO CREDIT
Yes (may vary by section)
DESCRIPTION

Designing Scalable Sales Systems is a practical, rigorous journey through the entire revenue engine. You will learn how Sales, Marketing, Channel, Customer Success, and Revenue Operations work together to move buyers from unaware to successful, loyal advocates.

This is not a survey course. It is a build course. The course will combine the following elements to create a powerful learning experience for you:

  • Frameworks to define the knowledge, skills, and disciplines required in modern work.
  • Labs using current AI & automation tools.
  • Guest speakers from leading B2B companies.
  • Role plays & simulations focused on customer and team interactions that test preparation, decision dynamics, and influence.
TRACKS
Marketing Major
SCHEDULE SUMMARY
Fall 2026
CH
EV

CH (Chicago)
EV (Evanston)
DayTime
Evening
Saturdays
Popup
PREREQUISITES
None
CONCURRENT
None